For the love of beauty
everybody's welcome!

During my 20 plus years working as an established pro make-up artist, I have worked with numerous high-profile talent not only backstage at fashion weeks around the world but also prestigious events including the BAFTA Awards and British Fashion Awards. I have gained tremendous beauty knowledge which I love sharing online by artfully creating makeup tutorials that turn the beautiful into the achievable and helping others navigate the world of makeup and beauty. I aim to inspire confidence and positivity in everyone I meet whether it be in person or online. I am often called upon for expert tips and easily engage with people on a personal level, which has given me the opportunity to be considered as one of the go-to artists for publications such as Glamour, Marie Claire and Sheerluxe. I am continuing to collaborate with a huge range of international beauty brands, most recently; Lancôme, Armani, Bobbi Brown, Estée Lauder and Clinique to name a few and I am also contributing Beauty Editor at Liberty London.

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Quick and Easy Pro Tutorials

Makeup tutorials that turn the beautiful into the achievable, helping everyone navigate the world of makeup and beauty in minutes; Accessible, Achievable & Affordable!

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Cher Shares... Cher's Christmas Gift Guide ✨

It's absolutely no secret that I'm a huge lover of Christmas and have always cherished the art of gift giving. Starting with gathering ideas and finishing with wrapping I just love the whole process. I know this isn't the case for everyone as it can get stressful but I'd love to help you here with a few inspo pieces that may help you along the way! Whether you're looking for gift for a sibling, a close friend, a family member or if you're participating in secret Santa let's make this festive season even more special with love, happiness, and holiday cheer for everyone close to your heart.🎄

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